Franziska Schmidt strengthens dine&shine

A comeback provides reinforcement

Franziska Schmidt took over as Head of Marketing at dine&shine in March 2025. She brings with her many years of experience in the event and automotive industry and succeeds Cyrill Bless, who is taking a personal break at the end of 2025.

We are delighted to welcome an experienced and familiar personality as the new Head of Brand & Marketing at dine&shine as of March 1, 2025: Franziska Schmidt will not only further develop our marketing in this key role, but will also be part of the management team.

Franziska is no stranger to us - as Head of Marketing & Communications between 2013 and 2017, she played a key role in the rebranding and further development of dine&shine. After other positions, most recently as Teamlead Marketing Communication at Audi, she is now returning with fresh impetus and a wealth of experience. In addition to her responsibility for dine&shine, she will also take over the strategic management of brand communication and marketing for JED Events and Eve's Kitchen.

"I'm really looking forward to this new challenge. Returning to a place that I have already had the privilege of helping to move is a matter close to my heart. Combining my experience from the premium automotive industry with the requirements of the event and catering world is an exciting task that I will dedicate myself to with passion," says Franziska Schmidt.

Cyrill Bless will remain with the company until the end of 2025
The change comes as part of the announced departure of Cyrill Bless, who was previously Head of Marketing. Cyrill will remain with us in Sales & Marketing until the end of 2025 before taking some personal time out to concentrate fully on opening his own boutique hotel in Marrakech in spring 2026.

A big thank you to Cyrill for his valuable contribution over the past few years: He has played a key role in shaping our brand strategy and professionalizing our image, as well as successfully implementing numerous other projects. We look forward to working with him in the coming months and wish him every success with his passion project!

A strong signal for the future
By appointing Franziska Schmidt to this key role, we are sending a strong signal for the further development of our brands and the future of dine&shine. Her mix of creativity, strategic thinking and hands-on mentality will enrich our company in the long term.